![]() Porch and Angi are even higher, with roughly 75% of their visitors coming from search engines. Last 6 months of traffic by source for. If I’m a potential client that does a Google search for “Kitchen remodeler in Atlanta”, do you think I’ll find your profile page on the first page of results? Obviously, you want clients in and around Atlanta, so you list the locations you serve on your profile page to help generate the correct leads. Let’s say you’re a kitchen remodeler in Atlanta with a profile on HomeAdvisor. Marketplaces NEED you and your "free" profile content to get buyers - plain and simple.īut here's the thing, those buyers your content brings them aren’t just for you … they are for you and everyone else you’re competing with for those leads. If there are no sellers (that's you), there aren’t going to be any buyers. Wait, what? Didn’t you just say it was free? If you’re not paying for the product, you are the productįor any marketplace to be successful it needs two things: buyers and sellers. Well … that is, as long as you think that it's worth the cost. I mean, there is nothing wrong with getting your company to show up in multiple places - especially when it’s free. You can argue that setting up a free company profile on Houzz Pro or Angi in itself isn’t a bad idea. Let’s break this down: You get a free professional profile on Houzz Pro - but, is it really free? But, if you’re a small custom home builder or remodeler, it’s a different story. I’ll be the first to say it, if you’re a large builder with a big budget, this isn’t a bad approach per se. Just set up your free company profile on our marketplace, fill it with all of your amazing photos and accolades and will send you all the leads you can handle. ![]() Wanting to stay alive, you buy into the pitch - hook, line and sinker. It’s at that time that your supposed savior, aka "the online marketplace" who had been hovering above like a vulture, swoops in to provide a promise of hope. Before too long, survival mode kicks in and you begin to worry where their next job or project is going to come from so you look for a quick and easy solution.
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